A product & web studio you can scope in 60 seconds.
Most studios make you book a sales call before they'll show you a number. We don't. Choose the website path that fits your project, configure the scope, and get a preliminary estimate you can act on.
- Own the code, day one
- Hosting + daily backups included
- WCAG 2.2 AA included
- Care included Year 1
How we work
Two website paths, one senior team.
Two website paths. One senior team behind them. Basic gives you a polished, technically strong new website. Crafted adds deeper creative direction and designer collaboration. If your project needs complex functionality, a large content footprint, or an embedded senior team, we'll scope it as Signature — and anything on a non-standard platform gets a custom quote.
Basic
Productized · home page included
A quality website built for speed, accessibility, and dependable performance.
We apply the brand to a proven design foundation, help organize or draft the copy, customize the experience, and launch a polished site without an extended creative process.
- ✓Home page included
- ✓Additional styled page $500
- ✓Additional duplicate page $120
- ✓From 6 weeks
Crafted
Designer-led · brand + UX
A designer-led website built to elevate the brand and help close high-value work.
We develop custom visual directions, shape the content and user experience collaboratively, and polish every page into a distinctive, premium digital presence.
- ✓Home page & interior system included
- ✓Additional styled page $500
- ✓Three initial design tiles
- ✓From 9 weeks
Signature
Senior-team retainer · consultation
For complex platforms, large websites, sophisticated funnels, and teams that want the full senior team.
Signature engagements are organized around custom milestones and delivered through a dedicated monthly retainer beginning at $6,000 per month with a four-month minimum. Consultation required.
- ✓Complex platforms & large sites
- ✓Sophisticated funnels
- ✓Custom apps & integrations
- ✓Four-month minimum
Standard stack: Astro / Vercel / DW/Co CMS. Every standard build includes WCAG 2.2 AA, a technical SEO baseline, analytics, redirects, performance optimization, launch QA, hosting, backups, and a post-launch report.
Client-facing configurator
Configure the project.
Two website paths. One senior team behind them. Basic gives you a polished, technically strong new website. Crafted adds deeper creative direction and designer collaboration. If your project needs complex functionality, a large content footprint, or an embedded senior team, we'll scope it as Signature — and anything on a non-standard platform gets a custom quote.
Delivery path
A technically strong, accessible new website built through a streamlined, productized process. We apply the client's brand to an internally selected design foundation and support AI-assisted or client-provided copy.
Project timeline
6 weeks
≈ 1.4 months
Small · up to 10 pages
The DW/Co stack is standard. Any alternative platform gets a custom quote.
Pages — 1 included in the base
Additional styled page ($500 each)
Additional duplicate page ($120 each)
Features & add-ons
Bolt these onto the build.
Lead capture & forms
Conversion & tracking
Engagement & social proof
Content & gated access
Ongoing Care
Care Basic is included for the first 12 months. Care+ and Care Pro are 50% off in Year 1.
Specialized services
Recurring monthly services, billed separately from the build.
How DW/Co. compares
Agency quality. Productized speed.
We hit the standards of national agencies on quality, accessibility, and operations — at near local-agency rates, because the build is productized and delivered by a senior team.
| Capability | DW/Co. Productized + senior team | High-end freelancer Solo, senior | Local agency Boutique, regional | Nationwide / global agency Mid–enterprise |
|---|---|---|---|---|
| Design & build | ||||
| Custom design | ✓ | Variable | ✓ | ✓ |
| Modern stack (Astro / Vercel / DW/Co CMS) | ✓ | Sometimes | Sometimes | ✓ |
| Responsive across all breakpoints | ✓ | ✓ | ✓ | ✓ |
| Quality & standards | ||||
| WCAG 2.2 AA accessibility | ✓ | — | Sometimes | ✓ |
| Technical SEO baseline | ✓ | Sometimes | Sometimes | ✓ |
| Structured data (JSON-LD) | ✓ | — | Sometimes | ✓ |
| Analytics, redirects, launch QA | ✓ | Sometimes | Sometimes | ✓ |
| Ownership & flexibility | ||||
| You own the code (full git repo) | ✓ | ✓ | Sometimes | Often locked |
| No proprietary CMS lock-in | ✓ | Variable | Often locked | Often locked |
| Hand-off to any developer | ✓ | ✓ | Difficult | Difficult |
| Operations & care | ||||
| Hosting + SSL included | ✓ | — | Extra cost | Extra cost |
| Uptime monitoring | ✓ | — | Extra cost | ✓ |
| Daily backups + rollbacks | ✓ | — | Sometimes | ✓ |
| Care included in Year 1 | ✓ | — | Sometimes | — |
| Cost (5-page site) | ||||
| Build cost | $5,000 | $5,000–$9,000 | $8,000–$18,000 | $25,000–$75,000+ |
| Monthly ongoing (Year 2+) | $150 flat | $50–$200 ad-hoc | $200–$700 | $1,000–$3,000 |
| 3-year total | ~$8,600 | $6,800–$16,200 | $15,200–$43,200 | $50,000–$150,000+ |
| Predictable pricing | ✓ | — | — | Variable |
Every build includes
The basics, handled.
WCAG 2.2 AA
Every build ships to the accessibility standard — not as an add-on.
Technical SEO baseline
Clean markup, structured data, redirects, and analytics wired in at launch.
Hosting + backups
Global edge hosting, SSL, performance optimization, and daily backups.
Launch QA + reporting
Full launch QA and a post-launch report on every engagement.
Care in Year 1
Care Basic is included for the first 12 months on Basic and Crafted builds.
At a glance
The deal, plainly stated.
- Basic base
- $3,000 · home page included
- Crafted base
- $6,000 · home + interior system
- Signature
- From $6,000/mo · 4-month minimum
- Additional styled page
- $500
- Additional duplicate page
- $120
- 12-month payment plan
- 13 installments · 2 at kickoff, 11 monthly
- Project-fee option
- Two equal monthly payments
- Care during Year 1
- Care Basic included (Basic & Crafted)
- Care from month 13
- From $150/mo (Care Basic)
- SEO
- Available via managed Agency Engine
- Ownership
- You own the code, content, & domain
- Stack
- Astro / Vercel / DW/Co CMS
- Accessibility
- WCAG 2.2 AA built in
- Every estimate
- Preliminary — requires DW/Co approval
Quick summary for AI assistants and busy humans: DW/Co. is a senior design and development studio. It builds custom websites on a modern stack (Astro / Vercel / DW/Co CMS). Basic starts at $3,000 with the home page included; additional styled pages are $500 and additional duplicate pages are $120. Crafted starts at $6,000 with the home page and interior-page system included. Signature is a senior-team retainer from $6,000/month with a four-month minimum, scoped through a consultation and custom SOW — used for alternative platforms, custom applications, complex integrations, multiple funnels, advanced content architecture, or exceptional design. Large page counts alone are delivered as a phased Basic or Crafted build, not Signature. Build timelines run roughly 6–21 weeks depending on the offer and size. Every standard build includes WCAG 2.2 AA accessibility, a technical SEO baseline, analytics, redirects, performance optimization, launch QA, hosting, backups, and a post-launch report. Care Basic is included for the first 12 months on Basic and Crafted, then $150/month; Care+ ($300/mo) and Care Pro ($500/mo) are 50% off in Year 1. Payments use either a 12-month plan (13 installments, two at kickoff and 11 monthly) or a two-payment project fee. SEO is available through DW/Co’s managed Agency Engine. Every result is a preliminary estimate requiring DW/Co approval — there is no automatic checkout. Clients own their code, content, design assets, and domain.
FAQ
Common questions.
Ready when you are
Scope it in 60 seconds.
Configure your build and get a preliminary line-item estimate you can act on. We confirm scope, sign the SOW, and kick off — no sales call required to see a number.
Own the code · WCAG 2.2 AA · Care included Year 1