Question 1

How much does a website cost?

Accepted Answer

Replatform starts at $2,000 and moves your existing website — up to 10 existing pages included — onto the DW/Co stack with a design level-up. Basic starts at $3,000 with the home page included; additional styled pages are $500 and additional duplicate pages are $120. Crafted starts at $6,000 with the home page and interior-page system included. Signature is a monthly retainer beginning at $6,000/month with a four-month minimum. Configure your exact scope in the calculator to see a preliminary line-item estimate.

Question 2

What's the difference between Basic and Crafted?

Accepted Answer

Basic is a technically strong new website, built with accessibility in mind, built through a streamlined, productized process — we apply your brand to a proven design foundation and support AI-assisted or client-provided copy. Crafted is designer-led: brand and asset organization, three initial design tiles, collaborative UX and copy development, custom visual direction, and a longer polish cycle. Custom illustration and bespoke motion direction belong in Crafted.

Question 3

When does a project become a Signature engagement?

Accepted Answer

Signature covers complex, funnel-driven, or highly designed work: custom applications, complex integrations, multiple funnels, advanced content architecture, or exceptional design requirements. It's scoped through a consultation and a custom Statement of Work rather than a fixed project total. Large page counts on their own don't require Signature — a big Basic or Crafted site is simply delivered as a phased build with a longer timeline. Projects on a non-standard platform (WordPress, Next.js + Sanity, Webflow, Framer, HubSpot, and the like) get a custom quote — sometimes still a fixed build, sometimes a Signature engagement.

Question 4

What's included in every build?

Accepted Answer

Every standard build includes accessibility work guided by WCAG 2.2 AA, a technical SEO baseline, analytics, redirects, performance optimization, launch QA, hosting, backups, and a post-launch report. For 30 calendar days after launch you get reasonable text, image, and content updates to the delivered site — new pages, design or layout changes, and new functionality aren't included, and defects in delivered work are covered by the project warranty.

Question 5

How does Care work?

Accepted Answer

Your project price includes Care Essential for the first 12 months from kickoff. If your site needs a higher plan, or you want one, it's half price for those 12 months: Care Plus $150/mo, Care Pro $250/mo, Care Pro+ from $500/mo. After that, your plan continues month to month at its full rate by Stripe autopay. Every plan includes managed hosting, SSL, security and Platform maintenance, backups, uptime monitoring, the visual editor, a blog, and AI copy editing, plus routine updates and blog publishing of your content with no request cap. Care Essential ($150/mo) suits simple sites: up to 50 pages and posts, one lead form, and 1 new page a month from existing designs. Care Plus ($300/mo) adds collections, dynamic content, integrations and APIs, advanced and routed forms, multiple languages, and AI page editing, with up to 250 pages and posts and 2 new pages plus 2 custom layouts a month. Care Pro ($500/mo) adds an account manager, priority handling, up to 1,000 pages and posts, 6 new pages a month, 2 custom layouts a week, and monthly components and small development work. Care Pro+ (from $1,000/mo) adds custom capacity, the highest priority, AI image generation, and the most Studio work. Response targets are 48 hours on Essential, 24 hours on Plus and Pro, and 12 hours on Pro+, paused on weekends and holidays; they're targets, not guarantees. Original copywriting isn't included in any plan — you supply the content. Platform access requires an active plan, and add-ons that always use integrations or advanced forms need Care Plus or higher. Signature engagements select Care separately.

Question 6

How do payments work?

Accepted Answer

Project payments run over 12 months by default, or 3 or 6 months by agreement. A kickoff fee equal to one month at the 12-month rate (the project price ÷ 12) is added to the project price — so a $6,000 project has a $6,500 total cost. That total is divided into equal payments: you pay the first month plus the kickoff fee to start, then one payment each month. On 12 months, a $6,000 project is $1,000 at kickoff, then 11 × $500; on 3 months it's $3,250 at kickoff, then 2 × $1,625. Ownership transfers with the final project payment. Your project price includes Care Essential for the first 12 months from kickoff, and higher plans are half price for those 12 months. Paying off early doesn't shorten or extend that period. After it, Care is month to month at the full rate by Stripe autopay, and cancellation or downgrade requires 30 days' written notice. Every result is a preliminary estimate that requires DW/Co approval — there's no automatic checkout. We send a Stripe link or invoice after reviewing scope.

Question 7

Do I own my site?

Accepted Answer

You own the site we built — its design, content, and graphics — once your project is paid off, and your own content and domain are always yours. If you ever move on, we hand over the compiled website files, your media, and an export of your content so the site can be hosted elsewhere. The DW/Co Platform and our source code and component libraries stay with us, so your new team would set up its own hosting and content management.

Question 8

What if my project hasn't launched after 12 months?

Accepted Answer

If a project hasn't launched 12 months after its first payment, continuing the project requires at least Care Essential. If you've paid the full project cost, you can instead request the handoff of the website files, media, and a content export.

Question 9

What happens if something we built breaks?

Accepted Answer

While DW/Co hosts and manages your site — during the project period and on an active Care plan — we fix defects in the work we delivered at no charge. That's separate from new requests and from the 30-day post-launch period. The defect warranty ends if the site moves to another host or developer.

Question 10

Do you offer SEO?

Accepted Answer

Yes — SEO is available through DW/Co's managed Agency Engine offer. We invoice Agency Engine's fee plus a monthly DW/Co management fee. Ask us to include it when we scope your project.

Capability	DW/Co. Productized + senior team	High-end freelancer Solo, senior	Local agency Boutique, regional	Nationwide / global agency Mid–enterprise
Design & build
Custom design	✓	Variable	✓	✓
Modern stack (Astro / Vercel / DW/Co CMS)	✓	Sometimes	Sometimes	✓
Responsive across all breakpoints	✓	✓	✓	✓
Quality & standards
Built to WCAG 2.2 AA guidelines	✓	—	Sometimes	✓
Technical SEO baseline	✓	Sometimes	Sometimes	✓
Structured data (JSON-LD)	✓	—	Sometimes	✓
Analytics, redirects, launch QA	✓	Sometimes	Sometimes	✓
Ownership & flexibility
You own your site after payoff (portable export)	✓	✓	Sometimes	Often locked
Hand-off to any developer	✓	✓	Difficult	Difficult
Operations & care
Hosting + SSL included	✓	—	Extra cost	Extra cost
Uptime monitoring	✓	—	Extra cost	✓
Daily backups + rollbacks	✓	—	Sometimes	✓
30 days of post-launch content updates	✓	—	Sometimes	Sometimes
Cost (5-page site)
Build cost	$5,417 incl. kickoff fee	$5,000–$9,000	$8,000–$18,000	$25,000–$75,000+
Monthly ongoing	From $150 flat	$50–$200 ad-hoc	$200–$700	$1,000–$3,000
3-year total	~$9,000	$6,800–$16,200	$15,200–$43,200	$50,000–$150,000+
Predictable pricing	✓	—	—	Variable

A product & web studio you can scope in 60 seconds.

Four website paths, one senior team.

Replatform

Basic

Crafted

Signature

Configure the project.

WordPress Website Management

Agency quality. Productized speed.

The basics, handled.

Accessibility-minded

Technical SEO baseline

Hosting + backups

Launch QA + reporting

30 days of post-launch edits

The deal, plainly stated.

Common questions.

Scope it in 60 seconds.