Resort & Hospitality
Hilton Phoenix Tapatio Cliffs
Rebuilt the resort’s digital presence into a conversion-focused system.
Services
Design & Launch, WebOps Care
Timeline
4 weeks
Platform
Framer
+34%
Booking conversions
-28%
Bounce rate
2.1s
Page load time
99.9%
Uptime
The problem
What wasn’t working.
A premium resort deserved a website that matched the experience. We redesigned, rebuilt, and now continuously operate their site.
Outdated design
Didn’t reflect the quality of the resort experience
Poor mobile UX
60%+ of traffic on mobile, but booking flow was desktop-first
Low conversion rate
Visitors browsed but didn’t book — no clear path to action
No ongoing ownership
Site was built once and left alone — no monitoring, no iteration
The solution
Design, build, and operate.
Build
The foundation
- ✓Full UX/UI redesign for desktop and mobile
- ✓Rebuilt in Framer for speed and flexibility
- ✓Clear booking flow with reduced friction
- ✓SEO foundation and metadata structure
Run
The operations layer
- ✓Hosting and SSL managed by DW/Co.
- ✓Uptime and performance monitoring
- ✓Monthly audit reports
- ✓Ongoing content and design updates
Improve
The compounding layer
- ✓Conversion path optimization
- ✓AI-assisted issue detection
- ✓Continuous UX improvements
- ✓Performance compounds month over month
Key insight
Identified a 40% drop-off on the mobile booking page — the form was too long and required fields that guests didn’t have on hand. Simplified to 3 fields. Booking completions increased 34% within the first month.
The work
The work speaks.
The results
A website that compounds.
Within 60 days, booking conversions increased 34%, bounce rate dropped 28%, and the site consistently loads in under 2.1 seconds. The system continues to surface improvements every month.