Service Inclusions & Exclusions

DWCo Service Inclusions & Exclusions

Dependable Website Company, LLC (DWCo)

Last Updated: January 20, 2026

This Service Inclusions & Exclusions page defines what is included and not included in Dependable Website Company (“DWCo”) website packages, care plans, SEO services, and hourly services. This document is incorporated by reference into DWCo’s Terms & Conditions and applies to all Clients, including Resellers and white-label partners.

1. General Inclusions (All Website Packages)

Included

  • Website design and development as defined by the selected package

  • Build on DWCo-approved platforms (Framer by default; WordPress optional)

  • Hosting and uptime monitoring during the active service term

  • Deployment to a live environment

  • Basic on-page SEO foundation setup (page titles, meta descriptions, heading structure)

  • Reasonable browser and device compatibility

  • Monthly update time as defined by the package or care plan

Not Included

  • Custom software or application development

  • Advanced backend functionality or databases

  • CRM, ERP, or complex API integrations

  • Third-party software licensing fees

  • Content writing beyond light formatting

  • Ongoing SEO strategy, link building, or content marketing unless Client is enrolled in a separate SEO service plan

  • Paid advertising setup or management

  • Legal, compliance, or accessibility certification

  • Guaranteed performance, rankings, traffic, or conversions

2. Quick Site – Landing Page Package (Template-Based)

Best for: Simple, fast-launch websites for small businesses

Included

  • Brand-matched DWCo template

  • Single landing page website

  • Framer build (WordPress optional add-on)

  • Hosting, management, and uptime monitoring

  • Approximately 30 minutes of monthly updates

  • Target build timeline of approximately three (3) weeks, subject to Client responsiveness

  • One (1) week of unlimited revisions within approved scope

  • Basic AI-assisted copywriting support, including generation or refinement of headlines and short-form page copy based on Client-provided inputs

Not Included

  • Fully custom UX or UI design

  • Multi-page websites

  • Long-form copywriting or brand messaging strategy

  • Complex animations or interactions

  • E-commerce functionality

  • Membership or gated content

  • Ongoing design iterations outside the revision window

  • Rebuilds due to changes in direction after approval

  • Ongoing SEO services beyond basic foundation setup

3. Standard Site Package (Custom Design)

Best for: Growing brands needing flexibility and custom design

Included

  • Custom UX/UI design within defined page limits

  • Design mockups as defined by the package

  • Live design sessions (if applicable)

  • Framer build (WordPress optional)

  • Hosting and uptime monitoring

  • Monthly update time as defined by the plan

  • Revision window as defined by the package

  • Basic AI-assisted copywriting support for core pages, including headlines, section copy, and call-to-action suggestions based on Client inputs

Not Included

  • Unlimited design exploration

  • Full brand messaging frameworks or positioning strategy

  • Long-form sales copy, blogs, or SEO content

  • Brand identity development (logos, naming, brand strategy)

  • Custom illustrations unless agreed separately

  • Advanced animations or complex interactions

  • Large-scale e-commerce functionality

  • Multilingual or localization services

  • Ongoing SEO strategy or backlink work unless under an SEO plan

4. Deluxe Site Package (Premium Custom)

Best for: High-end brands requiring UX-led experiences

Included

  • Senior UX-led design process

  • Expanded design exploration within defined scope

  • Dedicated live design sessions

  • Higher page limits than Standard packages

  • Enhanced interaction design within platform capabilities

  • Extended revision window

  • Hosting, uptime monitoring, and monthly updates

  • Enhanced AI-assisted copywriting support, including structured page copy drafts, messaging refinement, and collaborative iteration based on Client feedback

Not Included

  • Bespoke software or application development

  • Fully custom backend systems

  • Human-only copywriting or brand narrative development unless contracted separately

  • AI-driven tools or recommendation engines beyond copy support

  • Enterprise-grade security audits

  • Accessibility certification or compliance audits

  • Guaranteed business or performance outcomes

  • SEO retainers or ranking-focused optimization unless separately contracted

5. Content Responsibilities

Client Responsibilities

  • Provide all final content, including text, images, videos, and downloads

  • Ensure ownership or proper licensing of all supplied materials

  • Deliver content within agreed timelines

DWCo Responsibilities

  • Implement provided content into the website

  • Perform light formatting and layout adjustments

Not Included

  • Full-service human copywriting or editorial services beyond AI-assisted support

  • Photography, videography, or asset creation

  • Stock photography or asset licensing unless explicitly agreed

6. Revisions & Approvals

Included

  • Revisions limited to the revision window and scope of the selected package

  • Revisions must relate to the approved design direction

Not Included

  • Major design changes after approval

  • Iterative redesign cycles

  • Revisions requested outside the revision window

Additional revisions may be billed separately.

7. Monthly Updates & Support Time

Included

  • Monthly support time as defined by the selected package or care plan

  • Minor content updates and adjustments

  • Text or image replacements

Not Included

  • New page creation beyond package limits

  • Redesigns or structural changes

  • Feature development or new functionality

  • Strategic consulting or planning

  • Ongoing SEO work, keyword tracking, backlink building, or optimization unless Client is enrolled in an SEO plan

Unused monthly time does not roll over unless expressly stated otherwise.

8. Platform & Third-Party Limitations

  • Functionality is limited by the selected platform

  • DWCo is not responsible for platform outages or downtime

  • DWCo is not responsible for feature deprecations or pricing changes

  • WordPress sites require additional management and ongoing costs

9. Third-Party Tools & Integrations

  • Setup assistance only unless otherwise agreed in writing

  • Client is responsible for all third-party accounts, fees, and compliance

  • DWCo is not liable for failures or changes in third-party services

9A. SEO Services (Separate Monthly Service)

DWCo offers Search Engine Optimization (“SEO”) services as a separate recurring service, governed by the Client’s SEO Order or SEO Agreement.

SEO services may include:

Included (SEO Retainers Only)

  • Keyword research and targeting

  • On-page optimization improvements

  • Local SEO and Google Business Profile optimization

  • Technical SEO recommendations

  • Domain authority and backlink strategy

  • Monthly reporting and performance monitoring

Not Included Unless Specifically Stated

  • Guaranteed rankings, traffic increases, or business outcomes

  • Paid advertising or PPC campaign management

  • Website rebuilds or major redesigns

  • Unlimited content writing, blogging, or long-form SEO copywriting

  • PR outreach or manual journalist link placement

  • SEO work for websites not managed or accessible by DWCo

  • Recovery from penalties caused by prior providers or spam practices

Client acknowledges SEO is a long-term strategy and results depend on factors outside DWCo’s control, including competition and algorithm updates.

10. Hourly Services

Scope

Hourly services apply to work outside package or care plan scope, including additional design, development, updates, troubleshooting, consulting, or one-time SEO support not covered under a monthly SEO plan.

Billing Rules

  • Billed in fifteen (15) minute increments

  • Minimum billing:

    • Thirty (30) minutes for active Clients or care plan Clients

    • One (1) hour for non-recurring or one-time Clients

Hour Blocks

  • DWCo may bill up to five (5) hours without pre-purchase for current Clients

  • Any estimate exceeding five (5) hours requires purchase of a ten (10) hour block in advance

  • Hour blocks must be paid in full prior to work commencing

Unused Hours

  • Unused prepaid hours remain available for future services

  • Unused hours expire eighteen (18) months from the purchase date

  • Hours are non-refundable and non-transferable

11. Out-of-Scope Work

Any work not expressly listed as included is considered out-of-scope and may require:

  • Written approval

  • Additional fees

  • Hourly billing or a separate agreement

12. Reseller & White-Label Clarifications

  • Services are provided to the Reseller, not the End Client

  • Reseller is responsible for scope communication and expectations

  • DWCo does not handle End Client billing or disputes

  • Reseller remains financially responsible for all services

13. Updates to This Document

DWCo may update this Service Inclusions & Exclusions page from time to time. Updates will be posted on DWCo’s website and incorporated into active agreements as permitted by law.